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A footfall counter measures store visitors and conversion. This 2026 buyer's guide compares infrared, thermal, Wi-Fi and 3D footfall counter accuracy, cost and how to choose.

People counting tags are RFID or BLE wearables that count visitors by unique ID. Learn how people counting tags work, tag vs camera accuracy, costs, and when to use each method.

How to increase footfall in retail without losing conversion: 12 tactics mapped to the footfall, capture, conversion and ATV chain, with sector benchmarks and a measurement plan.